Starting a business can be overwhelming, but knowing the right terminology can help you navigate the process with confidence. In this guide, we’ve compiled a list of important terms that all entrepreneurs should know, including scalability, pivot, and customer acquisition cost.

As an entrepreneur, it’s important to have a strong understanding of key business concepts and terminology. This can help you communicate effectively with investors, partners, and employees, and make informed decisions about your business. Whether you’re just starting out or have been in the game for a while, here are some essential terms that every entrepreneur should know:


The ability of a business model to grow and expand without requiring significant additional resources. Scalability is important because it allows a business to increase its profits without incurring a disproportionate increase in costs.


A significant change in the direction or focus of a business. Pivots can be necessary when a business realizes that its original plan is not working or when new opportunities arise.

Customer acquisition cost (CAC)

The amount of money a business spends to acquire a new customer. CAC is an important metric because it helps businesses understand the profitability of their sales and marketing efforts.

Burn rate

The rate at which a company is spending its available capital. Burn rate is often used to refer to the rate at which a startup is using up its funding.


The process of determining the worth of a business. Valuations are often used to determine the price of a business when it is sold or to determine the value of a company’s stock.

The lean startup: A business model that emphasizes rapid experimentation and iteration in order to quickly find a scalable business model. The lean startup approach aims to minimize waste and maximize efficiency.

Minimum viable product (MVP): A product with the minimum set of features necessary to gather valuable feedback from early customers. MVPs are often used by startups to test the viability of a product or business idea.

Exit strategy: A plan for how a business owner or investor will exit a company, typically through a sale or IPO.

By understanding these and other key terms, you’ll be better equipped to navigate the world of entrepreneurship and make informed decisions about your business. Whether you’re just starting out or looking to grow an existing business, a solid foundation of business knowledge is crucial for success.

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